For the launch of the Lyft AMP (Lyft’s modern take on the Taxi Light) we created product and use case photography that reflected the beacons colorful nature as well as the riders that use Lyft.

Creative Director | Yves Laroque

ECD | Ricardo Viramontes

Photographer | Kai Regan

Retouchers | Epilogue

For the release of the new Ghostbusters, Sony wanted a killer way to introduce the films new Ecto 1 to The world.

Enter Lyft Ghostmode, 30 Ecto 1 replica hearses, bookable directly through the Lyft app. Lucky riders got a free, tricked-out ride to another dimension, equipped with Hi-C Ecto coolers and Ghostbusters-themed Twinkies.

Creative Director Art | Yves Laroque

Creative Director Copy | Christopher Parson

ECD | Ricardo Viramontes

Director | Nicolas Randall

For the release of the new Ghostbusters, Sony wanted a killer way to introduce the films new Ecto 1 to The world.

Enter Lyft Ghostmode, 30 Ecto 1 replica hearses, bookable directly through the Lyft app. Lucky riders got a free, tricked-out ride to another dimension, equipped with Hi-C Ecto coolers and Ghostbusters-themed Twinkies.

The first in a continuing series, Destination: Oakland puts a lens on our most vibrant driver and passenger communities. The film features budding boxer Christsean and performer Javon in support of local hero, Andre S.O.G. Ward, as he prepares to compete for the title of world light heavyweight champion.

Creative Director | Yves Laroque

ECD | Ricardo Viramontes

Director | Yves Laroque

Editor | Christopher Parson

The first in a continuing series, Destination: Oakland puts a lens on our most vibrant driver and passenger communities. The film features budding boxer Christsean and performer Javon in support of local hero, Andre S.O.G. Ward, as he prepares to compete for the title of world light heavyweight champion.

Director | Yves Laroque

Director of Photography | Fernando Cardenas

Executive Producer | Michael Ramirez

Senior Producer | Alex Doty

Producer | Jessica Zhang

ECD | Ricardo Viramontes

Production & Crew | Matthew Law

Post - Production | Matthew Law

Editing | Christopher Parson

Grading | Matthew Law

Titles | Cody Moore

To celebrate the impact of meaningful action, we’re highlighting the story of a community that came together for the 1967 Black Cat Tavern Protest in Los Angeles. Their efforts helped spark the gay rights movement in the United States — and showcase the power of collective action. Today, filmmaker Cheryl Dunn tells their story.

Creative Director Art | Yves Laroque

Creative Director Copy | Christopher Parson

ECD | Ricardo Viramontes

Director & Photographer | Cheryl Dunn

To celebrate the impact of meaningful action, we’re highlighting the story of a community that came together for the 1967 Black Cat Tavern Protest in Los Angeles. Their efforts helped spark the gay rights movement in the United States — and showcase the power of collective action. Today, filmmaker Cheryl Dunn tells their story.

Director & Photography: Cheryl Dunn

Lyft was asked by Kevin Hart’s Laugh Out Loud team to create the intro for “Lyft Legend” season two. Partnering with Gunner we created an animated intro that showcased the transformation of Kevin Hart into the Lyft driver Donald Mac in a playful way.

Creative Director | Yves Laroque

Animation Studio | Gunner