Apple Music needed to drive listeners to BASE:LINE during an unprecedented time in culture. Interrupted by the global pandemic, in the midst of a fight for racial justice and forced to play inside the bubble, away from home and family, the NBA returned to a much different context. As the Playlist of the NBA, it was important the campaign reflect that.

Art Director | Yves Laroque

Copy Writer | Jacob Gunderson

Creative Director | Jill Lin

GCD | Chris Trumbull

Director | Rohan Blair-Mangat

Editor | Joe Guest

Photographer | Gizelle Hernandez

Apple Music needed to drive listeners to BASE:LINE during an unprecedented time in culture. Interrupted by the global pandemic, in the midst of a fight for racial justice and forced to play inside the bubble, away from home and family, the NBA returned to a much different context. As the Playlist of the NBA, it was important the campaign reflect that.

For the launch of Apple Music Radio we created a campaign that utilized the new Apple Music wordmark and highlighted the artists and their worlds.

Art Director | Yves Laroque

Art Director | Sia Zabeti

Copy Writer | Zack Watkins

GCD | Chris Trumbull

Director | Jonas Lindstroem

Editor | Joe Guest

Art Director | Yves Laroque

Designers | Nate Millheim, Laura Pol, Ledi Lalaj

Copy Writer | Zack Watkins

Creative Director | Matt Cacciola

Director & Photographer | Tyrone LeBon

Editor | Adam Biskupsi