DISCLAIMER: “I had no idea they were putting that album on peoples phones. I’m just a messenger.”

U2 and Apple came together to created a brand new Silhouettes spot to commemorate the 10 year anniversary of the U2/Apple "Vertigo" spot and to celebrate U2's musical influences and punk roots.

Art Director | Yves Laroque

Art Director | Ben Bartles

Creative Director | Antoine Choussat

Director | Mark Romanek

DISCLAIMER: “I had no idea they were putting that album on peoples phones. I’m just a messenger.”

U2 and Apple came together to created a brand new Silhouettes spot to commemorate the 10 year anniversary of the U2/Apple "Vertigo" spot and to celebrate U2's musical influences and punk roots.

Shot in one day around the world on the anniversary of Mac’s inception, 1.24.14 showcases how far Apple products have come and the impact the people have made using them.

Art Directors | Yves Laroque, Chaz Whitworth

Copy Writers | Lonnie Elliott, Zane Miller

Creative Directors | Antoine Choussat, David Young

Group Creative Directors | Ricardo Viramontes, Hector Muelas

Director | Jake Scott

Editor | Angus Wall

Shot in one day around the world on the anniversary of Mac’s inception, 1.24.14 showcases how far Apple products have come and the impact the people have made using them.

On the 30th birthday of the Mac, we directed 15 camera crews across 10 countries to capture the amazing things people are doing with the power of Apple technology. The ambitious film was shot in a single day, entirely on iPhone.

To signify the release of the iPhone 5c whose design for the first time was completely overseen by Jony Ive, we wanted to tell a graphically immersed story of how hardware and software were designed together.

Art Director & Designer | Yves Laroque

Art Director | Joe Fatheringham

Designers | Nate Millheim

Creative Director | Damian Olivera

Photographer | Kenji Aoki

Retouchers | Epilogue

Animation Studio | Buck

To signify the release of the iPhone 5c whose design for the first time was completely overseen by Jony Ive, we wanted to tell a graphically immersed story of how hardware and software were designed together.

This would be the last campaign for Apple’s iPod before they discontinued the legendary product. That being said, Apple wanted to go out with a bang.

Designers | Yves Laroque, Evan Nagan, Phil Foster

Creative Director | Matt Cacciola

Photographer | Toby Pederson

Retouchers | Epilogue